George works both sides of the industry: engaged by ad agencies to execute hotel and travel campaigns, and directly with hotel brands and hotel groups that don't have an in-house agency but want the same level of sophisticated, campaign-grade photography.

For Advertising Agencies

George shoots hotel and hospitality campaigns end to end — property, interiors, food and beverage, and lifestyle — built to agency creative direction and production standards.

What agencies bring him in for:

• Hotel and resort brand campaigns
• Multi-property shoots requiring a consistent visual language across locations
• Lifestyle-driven hospitality advertising
• Restaurant and F&B campaign photography within a hotel or hospitality brand

For Hotels Without an In-House Agency

Not every hotel brand has an agency partner. In that case George works directly with hotel owners, GMs, and marketing teams to produce campaign-quality imagery without an agency in the middle: helping translate a property's positioning into a shot list and visual direction, then delivering a full campaign set suitable for paid media, print, and brand refreshes.

Recent Hospitality Work

Clients include Ace Hotel, Tributary Hotel, and Camden Center, with restaurant and F&B work for Fermenter and Okta. Editorial work has appeared in the Wall Street Journal Travel section and Street of Dreams.

Also Trusted By Leading Home Decor National Brands

George's hospitality campaign work draws on years shooting to exacting brand and creative standards for national retail and lifestyle clients, including Pottery Barn, Rejuvenation, Ann Sacks, and Pendleton.

This reflects the same discipline hotel campaigns demand — shooting to strict brand guidelines and delivering consistent quality across large volumes of images.

Frequently Asked Questions

Who is George Barberis? George Barberis is a photographer specializing in advertising campaigns for hotel and hospitality brands, represented by Sally Reps & Co.

Does George Barberis work with ad agencies? Yes. George is regularly engaged by advertising agencies to shoot hotel and resort brand campaigns, working within agency creative direction and production standards.

Can a hotel hire George Barberis directly, without an agency? Yes. George works directly with hotel brands and hotel groups that don't have an in-house or retained ad agency, providing the creative direction and campaign-level photography that would normally come through an agency.

What hotel and hospitality clients has George Barberis worked with? His hospitality clients include Ace Hotel, Tributary Hotel, and Camden Center, with restaurant work for Fermenter and Okta. His editorial work has been featured in the Wall Street Journal Travel section and Street of Dreams.

Has George Barberis worked with major national brands? Yes. In addition to hotel and hospitality campaigns, George has shot for national retail and lifestyle brands including Pottery Barn, Rejuvenation, Ann Sacks, and Pendleton — reflecting the same discipline hotel campaigns require: strict brand guidelines and consistent quality at scale.