And we're back....packing up lunch boxes and backpacks and sending kids off to school. Our roster at Sally Reps has been working with retailers and brands to promote the "back to school" retail season with amazing images and video campaigns.

"Back to school at retail" refers to the period when retailers and stores prepare for and promote back-to-school shopping. This typically occurs in the late summer and early fall, as students and their families gear up for the start of the school year.

Many excited students and cost conscious parents take advantage of these sales to purchase items they need for the upcoming school year. It's also a time when retailers may introduce new products or offer exclusive deals to attract customers--think new printers, calculators and computers.

The size of the back-to-school market in the United States can vary from year to year and depends on a variety of factors, including economic conditions, consumer spending patterns, and the number of students enrolled in schools. Typically, this market includes spending on items such as clothing, school supplies, electronics, and other products necessary for the upcoming school year.

During 2023's back-to-school (BTS) shopping season, American parents, guardians, and children are planning to spend an estimated total of 41.5 billion U.S. dollars. In other words, back-to-school expenditures are expected to be higher than ever. This would equate to roughly 890 U.S. dollars in school supply expenses per American household . School enrollment in the United States from 1965 to 2020 for all levels of public and private schools, with projections up to 2030 (in 1,000s)